Colorado Summer Attractions 1917, Part 2

Land of Unrivaled Scenery


The Union Pacific’s 1917 promotional booklet Colorado for the Tourist described the state in elegant and compelling language designed to lure travelers—for the benefit of both the railroad and the state.

“Of all the superb playgrounds of the peerless West none posses more charm or greater variety than those of Colorado. The vigor-restoring climate is a factor when those on vacation bent are considering where to go. No corner of the globe offers more attractions than this domain of the Rocky Mountains, where the Crest of the Continents attains its highest and most rugged altitudes, and the resort places and camping grounds accommodate every purse, whim or desire. Fishing and hunting in season are beyond compare. This book is a picture story of these exceptional summering places and of the most accessible of all out National Parks – Rocky Mountain National Park. Denver, the gateway to this wonderland, is less than thirty hours from Chicago via Union Pacific.”
          “Whatever else Colorado may be—whether leader among precious metal producing states or producer of richest crops of fruit and grain—it will also always be the mecca of the heat-oppressed and scenery-loving American tourist.”
          “Colorado is learning, like Switzerland, to capitalize its marvelous scenery. Its citizens realize that with all its native gold, the Centennial State, with its wealth of climate, health and picturesque settings, is, after all, first and foremost, the logical playground of the Continent.”
           “Colorado has many advantages over Switzerland. Altitudes that are barely accessible in the European republic are reached with greatest ease in Colorado. Whereas, in the Alps it is almost as much as one’s life is worth to ascend to 10,000 feet, in Colorado the traveler finds two of the greatest mining camps in the world at that approximate height—Leadville being slightly higher and Cripple Creek a trifle lower. Each is a modern city and their combined production of metals has added more than $700,000,000 to the wealth of the world.”
         “The snowy peaks, silvery mountain streams and shimmering lakes, set like jewels in the mountain sides, together with other attendant charms of Colorado, rank with those of any high altitude territory in the world. Added to these is an advanced degree of civilization, with comforts and conveniences of living and travel that are unexcelled.”

Illustrations and quoted text from a free promotional booklet “Colorado for the Tourist,” produced by the Union Pacific Railroad for the summer tourist season of 1917.

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