Colorado Summer Attractions 1917, Denver

Stanley Hotel, Estes Park, 1920

In 1917, the Union Pacific Railroad published a 48 page booklet promoting tourism in Colorado. Colorado for the Touristoffered the following tantalizing bits of information:

“Denver has a population of 260,000, according to the Federal estimate for 1917. Its altitude is 5,280 feet—one mile—and its climate is ideal….Denver has more than 200 hotels, with accommodations for 50,000 people daily which form an essential part of that city’s equipment for the handling of its thousands of visitors. There are more than 1,000 boarding houses, where good rooms and board may be obtained at rates lower than at the hotels.
          “Denver has excellent theaters, libraries and clubs. In the mint is stored the vast sum of $500,000,000 in gold. The new federal building and post office, completed at a cost of $2,000,000, is well worth seeing as are the large municipal parks, state capital, public library, museums, and many other attractions.
          “Estes-Rocky Mountain National Park…In Estes Park one may stop at any of a score of good hotels where prices vary from $12.00 a week for room and board at the smaller hotels, to $5.00 a day and upward at the larger hostelries.
          “Recognizing the importance of Estes-Rocky Mountain National Park, the Union Pacific has issued a special folder, profusely illustrated and containing detailed information, together with a large topographical map of the parks. This folder tells how best to reach the parks, where to go, what to see, what it will cost, and all other information useful to the prospective visitor. The topographical map shows the locations of all the hotels, lakes, peaks, streams, trails, etc.”

Photo courtesy the Denver Public Library, Western History Collection.

Quoted text from a free promotional booklet “Colorado for the Tourist,” produced by the Union Pacific Railroad for the summer tourist season of 1917.

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